Overview
Princetex International is a leadership, management and marketing consultancy. We offer services to individuals, corporate business and institutions. Our major services include Marketing research, Branding, workshop facilitation, Training and development among other services.
RESEARCH SERVICES
Both Qualitative and Quantitative research,
Marketing Research – We track insights on services quality, service/product launches, Promotion tracking studies, price competitiveness, and distributions effectiveness among other studies. Use of Focus groups, In-depth Surveys, interviews and questionnaires and applied regularly where necessary.
Retail audits- Door to door surveys are conducted using quantitative and qualitative techniques.
Mystery Shopper/Customer- where visits are made by anonymous clients to assess services and product usage and buyer patterns.
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