Willowton Group

Our Mission

To own and grow brands, which are consumer household choices and provide them the quality, nutrition and hygiene they require every day.

PEOPLE

• The commitment to excellence of our people is what sets us apart
• We all work towards a common goal – customer and consumer satisfaction
• Treating others as you would like to be treated
• We select and develop people for the future

PASSION

• We aspire to be your household choice
• Delivering a smile every time
• Consistently striving to achieve the impossible
• Working together as a team remembering that we are a family no matter your race, colour or creed

QUALITY

• Quality comes first and there is no substitute for this
• Standing by our products and making sure they deliver every time
• Pushing the boundaries in innovation and being progressive
• Our focus is on everyday nutrition and hygiene

CUSTOMER / CONSUMER

• We build relationships through our brands and customer service
• We believe in strong family values and this shows in our everyday dealings
• There is no better feeling than giving back to the South African community
• Understanding consumers and customers, and ensuring we build long term sustainability